As you would probably expect, I have my favourite haunts that I return to in search of that next wallpaper design. Some places are like the Topshop of the wallpaper world, no matter what it is that you go in looking for you will come out with something. Some days its exactly what you went in for, other days its the complete opposite. But this morning, I thought I'd open my eyes a bit wider in search of the wallpaper of the week.
I thought I'd do the most basic of googles and see who pays the most for their advertising slot - there were two sponsored links, Laura Ashley - lovely, not very user friendly to hang, so I'm reliably informed, but lots of great choices in a massive number of colourways. The second one threw me a bit - Marks and Spencers. Now I'm in there pretty much every other day and I had been completely unaware of this range - OK so they are probably not going to stock it in their petrol station branches but I think you could say they haven't been telling the world about it.
Its quite a good little range actually. There are 9 designs with a few colour options on some of the styles. Pricing is from £15 to £20 per roll so where you would expect really. Their target, as you can see from the images above is clearly to have a go at Laura Ashley. The traditional damasks and neon colours, alongside a bold stripe and more traditional floral trailing designs and the high street pricing strikes of "well lets guess what their best sellers are, dip our toes in and see how it goes".
Good luck to them, I'm all for making beautiful wallpaper accessible to all and although I would expect it to be a niche sales area for them (are they going to do pastes etc ?) I would think if anyone could give it a go then it would be M&S. Can't wait for the TV ad...Take That doing a bit of decorating perhaps ?
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